CASE​

IKEA underwent a significant digital transformation that affected all aspects of life and consumer behaviour; therefore, it needed a strategy to adapt and develop the necessary capabilities within the company to meet its five-year growth targets.

RESULTS

We helped senior management create a roadmap outlining key deliverables designed to enhance IKEA's value for both internal stakeholders and customers. This roadmap was presented to line managers and translated into business development initiatives.

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Terne (as partner in This Design Tool and through SPACE10) supported planning and design and facilitated the senior management and subsequent process.

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DELIVERABLES

​​The outcome was a widely accepted statement that defined expectations for addressing future consumer needs and aspirations. This roadmap sets priorities for business development and identifies 5 to 10 essential capabilities required to increase value and achieve growth targets over the next five years.

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